London Pulse Partnership

Footwear Brand Elandr Partners with London Pulse to Support Safe Movement & Injury Awareness Across the Club's Hub and Community Programmes

Innovative footwear brand Elandr has announced a new partnership with London Pulse, supporting the club's growing community and hub programmes throughout the 2025/2026 season. The partnership focuses on promoting safe movement and injury awareness for young athletes, aligned with Elandr's mission to reduce ankle and foot injuries through smart design and education.

Elandr, creators of the Infinitmax® sports shoe released earlier this year, develop performance footwear that incorporates ankle-stabilising technology designed to help reduce injury risk during fast, multidirectional court play.

A key component of the partnership will be the joint delivery of a "Safe Play with Pulse" education clinic, designed to help athletes, parents and coaches better understand the role of appropriate footwear, safe landing mechanics and injury-prevention habits in netball. The programme will run across Pulse's community hubs and NXT GEN, U19 and U17 squads.

With research showing that up to 80% of netball players experience at least one ankle injury*, and rising numbers of ankle sprains among junior athletes, both organisations share a commitment to improving long-term player wellbeing.

Speaking about the partnership, Eloise Alexander Gueye, Founder of Elandr, said:

"We are thrilled to partner with London Pulse in a way that directly supports young athletes across their community and pathway programmes. Pulse is bold, ambitious and committed to developing players in a safe and supportive environment, values that strongly align with Elandr. Our aim has always been to help athletes move with confidence, and we are excited to work with Pulse to champion safe play from the ground up."

Sam Bird, CEO and Director of Netball, London Pulse added:

"At London Pulse, we place athlete wellbeing and education at the centre of everything we do, across our hubs, pathway squads and community outreach. Partnering with an innovative brand like Elandr enhances our ability to help young athletes understand how to move safely, train effectively and reduce preventable injuries. We're delighted to collaborate with a partner who shares our long-term commitment to the next generation of netballers."

As part of the partnership, Elandr's branding will feature across London Pulse community events, hub sessions and pathway activities throughout the season.

Ahead of its launch, Elandr's InfinitMax® shoe won a Fit Sport Design Award (2025) and achieved wins in both the Indoor and Outdoor Athletic Sports categories at the Global Footwear Awards (2024).

For more information about Elandr, please visit www.elandrsport.com. For updates on London Pulse's programmes and community initiatives, visit www.londonpulsenetball.com.

*National Library of Medicine